Use cases

Ten kinds of directory, and what each one has to get right

Directories differ far more than they look. A restaurant guide lives or dies on opening hours being current; a job board dies the day a listing stays up after the role is filled. Each page below names what its entries have to carry, and where the work actually is.

Pick the one closest to yours

None of these is a template you get handed. They are worked examples of the same thing: describe the niche, and the agent proposes the field structure it needs.

Local business directories
The oldest kind, and the one that rots fastest. Everything turns on whether your data is still true this week.
For example City restaurant guides, repair shops, independent retailers
Read on
Product review directories
The clearest revenue path and the most crowded field. Wins on comparability, not on word count.
For example Tech gear, home appliances, tools, software
Read on
AI tool directories
Hundreds exist and most are stale logo walls. The opening is accuracy, not coverage.
For example Coding assistants, evaluation tools, voice models
Read on
Service provider directories
The entry is a person, so the facts are self-reported and the stakes of being wrong are high.
For example Freelancers, trades, consultants, agencies
Read on
Event directories
Every listing has an expiry date printed on it. Brutal to maintain, which is why so few are any good.
For example Conferences, workshops, meetups, festivals
Read on
Course and resource directories
Enormous supply and a confused audience. The useful directory here is the one that excludes.
For example Online courses, open textbooks, certifications
Read on
Travel directories
You will not out-book the booking sites. You can answer the question they never ask.
For example Sleeper trains, step-free routes, dog-friendly stays
Read on
Health and wellness directories
The highest duty of care of any category here. Credentials are the product, not a detail.
For example Clinics, therapists, specialist studios
Read on
Pet care directories
Smaller, but the audience is loyal and the obvious filters are missing almost everywhere.
For example Emergency vets, groomers by breed, dog-friendly stays
Read on
Job boards
The audience has the least patience of any category. One expired listing costs you a candidate for good.
For example Remote-only roles, one discipline, one region
Read on

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Ten kinds of directory, and what each one has to get right

Pick the one closest to yours

Local business directories

Product review directories

AI tool directories

Service provider directories

Event directories

Course and resource directories

Travel directories

Health and wellness directories

Pet care directories

Job boards