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Events

Event directories

Conferences, workshops, meetups, festivals. Every listing has an expiry date printed on it, which makes this the most demanding directory to run and, for exactly that reason, the one with the least competition.

  • Perishable
  • Seasonal traffic
  • Organisers will pay

What a listing has to carry

An event listing is mostly dates and logistics, and each of them decides whether somebody can go.

  • Formatenum
  • Citystring
  • Call for speakers openboolean
  • Ticket pricenumber
  • Event siteurl

Where the difficulty sits

Everything expires, visibly
A stale listing in most directories is a minor annoyance. Here it is somebody standing outside a venue. The upside is that maintenance is a real barrier to entry, and most competitors will not clear it.
Traffic arrives in waves
Interest spikes in the weeks before an event and vanishes after. Plan for a saw-tooth, and build the evergreen pages, the annual round-ups and the city guides, that hold the floor between spikes.
Organisers need you more than you need them
Filling seats is their whole problem, and a deadline concentrates the mind. That makes promotion the easiest thing in any directory category to charge for.

How to start this one

  1. Bound it by theme and geography

    Design conferences in Europe. Not events. The boundary makes the catalogue completable, and completeness is what gets you bookmarked.

  2. Decide what happens after the date

    Archive with the year in the URL, or redirect to the next edition. Decide before you have four hundred past events, because the answer shapes your URLs.

  3. Catch the call for speakers

    Deadlines for submitting a talk are searched for hard and published badly. It is the single most underserved field in this category.

Describe this niche in your chat

The agent proposes a field structure before it writes a single listing. If it has misread the niche, you will see it immediately and can say so.

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